4.3.11. Social networks: YouTube
It should be noted that the Tax Agency changed its website on July 15, 2021, unifying the old information portal and the electronic headquarters. For this reason, many videos (294) were removed, since they referred to the old website and were no longer useful for the new one.
Throughout 2022, 142 videos have been published on the Tax Agency's YouTube channel.
As of December 31, 2022, the channel had published 250 videos.
During 2022, the channel has gained 5,300 new subscribers. The total number of subscribers as of January 2023 was 26,366.
During 2022, there were 2,601,993 views, which is a very similar figure to that of the previous year.
The most popular videos, as usual, are those related to the Income Tax campaign and, among them, the one referring to the processing of the draft or declaration, with 242,933 views. Among the videos with the most views are also those referring to electronic identification systems: electronic certificate (223,000 views), Cl@vePIN (126,000 views).
A new feature in this regard during 2022 has been the addition of two videos relating to the €200 aid for individuals with low income and assets. These videos were the most viewed during the months of July to September, the period during which this aid could be requested. In 2022 as a whole, these videos had more than 200,000 views.